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Travel Retail

Brands sold via Travel Retail locations can drive incremental sales by targeting travellers both Pre and During their journeys with campaigns from the social media pages of their Retail Partner portfolio in a more efficient and cost-effective way.

Easy Onboarding of Retailers

Gladcloud makes the process a simple as possible for onboarding different types of retail partners, whether individual locations or large chains:

Individual locations and small groups can easily self-serve onboard by connecting their social media page(s) via an easy-use-wizard, which takes just a couple of minutes.

Larger groups and chains are assisted with onboarding by the ‘White Glove’ onboarding team to accommodate the multiple ways that larger groups and chains can be set up on Meta.

Solution Overview

Collaborative Social Media Advertising with Retailers

With a focus on generating National reach, brands sold at Travel Retailers often have no option but to run National Social Media Advertising campaigns from the brand’s pages. Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be targeted hyper-locally to reach travellers.

The Gladcloud platform enables brands to leverage the Social Media pages of Travel Retail Partners to showcase products to travellers at scale.

Cumulative Earned Reach

Brand imagery is often shared with Travel Retail partners in an unstructured manner via email or messaging apps and is requested to be shared to the followers of the Travel Retailers’ Social Media pages, but there is no way to measure the organic reach that is earned from many Travel Retail partners publishing these branded images.

Additionally, there is a risk that brand guidelines are not adhered to, as Travel Retail Partners can add their own message, with no visibility at scale for the brand.

Now, with Gladcloud, Travel Retail brands can provide access to a library organic Posts by brand in a Ready-To-Publish formats, so they can easily be shared by Travel Retail Partners to their page followers, with the ability for the brand to measure the cumulative earned reach.

Insights for key stakeholders

Now the key stakeholders in Travel Retail brands can access a rich data set for their Social Media Marketing collaborations with Travel Retailers at scale, with access to the results of Paid and Organic activity across the pages of selected Travel Retailers, including analysis of engagement and sentiment of comments on Retail Partners’ Social Media activities for the brand.

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