A brand can provide independent Trade Customers & Groups with access to an integrated Dashboard that enables these partners to receive Co-branded Social Media Posts and Advertising that are customised to their business location, for them to publish from their own Social Media pages.

Empowered with an infrastructure to run National Social Media campaigns that can be activated Locally, while achieving more cost-effective reach for paid activity and measuring the cumulative earned reach for organic posts shared to the followers of Trade Customers pages at scale.

Enabled to improve efficiencies in the ‘ways of working’ across their Trade Customer portfolios with a system to automate current processes for digital activations, driving more cost-effective allocation of Advertising and Promotional budgets with a measurable cumulative earned reach.

Aided with capabilities to match the brands they sell to their Trade Customer portfolios with the allocation of their Advertising and Promotional budgets and to view analysis of consumer sentiment for their brands’ activities across their Merchant partners’ Social Media and Review pages.

Whether an internal department or an external Media Agency, Paid Social Teams can now set up Social Media Advertising campaigns for a brand’s independent Trade Customers at scale, with customised assets for an unlimited number of locations to publish from their own Social Media pages.

Internal and external creative agencies or design teams can easily set up templates for Social Media Posts and Advertising that can be customised at scale, creating an unlimited number of unique assets for individual Trade Customers and Groups to access via the integrated Trade Customer dashboard.