Brand and Trade Marketing teams wish to transform their Advertising and Promotional activities with Salon partners for their portfolio of brands, which is currently being done through the provision of branded content and advertising spend in an unstructured manner.

Professional Cosmetics brands can have a Digital Customer Marketing infrastructure in place for the ongoing digital transformation of their Salon partners’ locations into brand advocates at scale, with interfaces for all relevant stakeholders.

An integrated dashboard for independent Salon partners and Groups to access customised co-branded Social Media Content and Sponsored Advertising and to better manage engagements with consumers on Social Media and Online Reviews.

A Console for Account Management teams to view macro consumer engagement data on a National and Regional basis for their portfolio of affiliated Salon partners.

Campaign Management tools for Marketing departments and Agencies to set up customised Social Media Content and Sponsored Advertising for many affiliated Salon partners and Groups at scale.