Platform Overview
A Trade Marketing infrastructure that combines Location Data with Dynamic Customisation of branded assets, and analysis using AI and Machine Learning, to provide solutions for stakeholders in large brands and their trade customers
Platform Features
Technology Partners
Hover over the logos below to see how Gladcloud works with each partner:
Technology Partners
Tap the logos below to see how Gladcloud works with each partner:
Facebook’s APIs are used to access consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising
Instagram’s Graph APIs are used access consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising to Instagram
Tripadvisor’s Content API is used to access and analyse the consumer review data for businesses that are affiliated with a brand
The platform is architected using the Microsoft Azure platform, including SQL server for data storage and Azure services, such as AI, ML, Machine Translation, and Power BI for data representation
Using the Messenger platform as a Call-to-Action from Hyper-Local Social Media Advertising, for consumers to easily access digital offers for in-store redemption
Using the Google My Business (GMB) API to access and analyse the consumer review data for businesses that are affiliated to a brand
Video generation APIs from Clinch.co are used to automate the customisation of Sponsored Video Ads and Co-Branded Posts at scale
EagleEye’s digital coupon and voucher redemption technology is integrated with the Gladcloud platform
Google’s Maps API is used for verifying location address data and Reverse GeoCoding
Microsoft’s Power Platform, including PowerBI and PowerApps, is used for Data Representation, Visualisation and Reporting
