Brand Advertising with Trade Customers is currently prohibitive due to the time it takes to manually engage Trade Customers locations and set up a specific levels of spend using native Social Media platforms.

Now internal Teams or external Agencies can set up Social Media Advertising campaigns for a brand’s independent Trade Customers and Group partners at scale, with the ability to allocate budget based to specific Trade Customers segments and commercial performance, that can be accessed within an existing B2B portal.

The functionality on native Social Media platforms is limited in how they empower brands to target local audiences for independent Trade Customers locations that they do not own.

The internal Teams or external Agencies for a brand can now set up Social Media Advertising campaigns that target local audiences around a brand’s independent Trade Customers network, at scale based on whether the location is Urban, Suburban or Rural.

Brand advertising with independent Trade Customers at scale can deliver a rich set of quantitative and qualitative data relating to the results of Paid advertising activity across the Social Media pages of the selected segment of Trade Customers, including analysis of comments on brand sponsored advertising on Trade Customers’ pages and the associated sentiment.