B2B and Performance Marketing teams in On-Demand Marketplace brands have been running local activations with Merchant Partners via Social Media in an unstructured manner.
Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their Merchant Partners Social Media pages – Merchant Partners & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams
Solutions Overview
With a focus on generating National reach, On-Demand Marketplace brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.
Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Merchant Partners and Groups that are selling their products or services.
Branded imagery is often shared with Merchant Partners in an unstructured manner via email or messaging apps and is requested to be shared to the followers of Merchant Partners’ Social Media pages, but there is no way to measure the organic reach that is earned from many Merchant Partners publishing these branded images.
Now B2B Marketing teams can deliver Co-branded organic Posts to merchant partners in a structured way at scale, so they can easily share to their page followers, with the ability to measure the cumulative earned reach and content being customized to each Merchant Partner location.
On-Demand Marketplace brands can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Merchant Partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Merchant Partners’ Social Media pages.
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