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Multi-Brand HoReCa Wholesalers

Wholesalers selling products to Hotels, Restaurants and Cafés can empower these brands to activate digital customer marketing campaigns in a more efficient and effective way.

Digital Customer Marketing Infrastructure

Brand teams don’t currently have a means to provide customised, Co-branded Social Media Posts and Sponsored Advertising to independent Hotels, Restaurants and Cafés when their products are purchased via Wholesalers.

Now they can access a Digital Customer Marketing infrastructure to activate campaigns at scale across the Social Media pages of the Trade Customers that purchase their products– Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams.

Solutions Overview

Brand teams don’t currently have a means to provide customised, Co-branded Social Media Posts and Sponsored Advertising to independent Hotels, Restaurants and Cafés when their products are purchased via Wholesalers.

Now they can access a Digital Customer Marketing infrastructure to activate campaigns at scale across the Social Media pages of the Trade Customers that purchase their products– Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams.

Solutions Overview

Brand Advocate Advertising

Brands that are sold across Wholesalers have focussed on generating National reach, because they have had no options to activate at scale across these independent Hotels, Restaurants and Cafés that sell their products.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Trade Customers and Groups that are selling their products.

Brand Advocate Advertising

Brands that are sold across Wholesalers have focussed on generating National reach, because they have had no options to activate at scale across these independent Hotels, Restaurants and Cafés that sell their products.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Trade Customers and Groups that are selling their products.

Brand Advocate Advertising

Cumulative Earned Reach

Branded imagery is often shared with Trade Customers in an unstructured manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure the organic reach that is earned from many Trade Customers publishing these branded images.

Now B2B Marketing teams can deliver Co-branded organic Posts to Trade Customers in a structured way at scale, so they can easily share to their page followers, with the ability to measure the cumulative earned reach and content being customized to each Trade Customer location.

Cumulative Earned Reach

Branded imagery is often shared with Trade Customers in an unstructured manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure the organic reach that is earned from many Trade Customers publishing these branded images.

Now B2B Marketing teams can deliver Co-branded organic Posts to merchant partners in a structured way at scale, so they can easily share to their page followers, with the ability to measure the cumulative earned reach and content being customized to each Trade Customer location.

Cumulative Earned Reach

Analysis of Advocate activity

Brands that are sold across Wholesalers can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Trade Customers, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

Brands that are sold across Wholesalers can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Trade Customers, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

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“We are harnessing years of marketing expertise from our global brands and packaging it up, so pubs and bars can build their social media offering and drive footfall into venues.”

Jimmy Klein, Global Digital Innovation Manager at Diageo.

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