Managing engagements with consumers across Social Media and Online Review platforms can be a low priority for independent merchants, due to the time it takes, along with the cost and complexities of digital advertising.

Brands can now enhance their B2B offering with tools for merchants to access customised Social Media Posts and Advertising, along with tools for better management of engagements with consumers across social media and review sites.

The cost and complexities of digital advertising can often be daunting for time poor independent Trade Customers.
Trade Customers and Groups can now receive Co-branded Social Media Advertising that is customised to their business location, including logos, photos, business name and locality, for them to publish from their own Social Media pages or allow the brand partner to publish from their page on their behalf.
This advertising can be targeted hyper-locally based on the Trade Customer location, to drive new local customers to buy a product, use a service or to redeem an offer.

Time poor independent Merchants are often challenged to source relevant high quality content to share with their Social Media followers on an ongoing basis.

From their brand partner, merchants and groups can also receive Co-branded Social Media Posts that are customised to their business location including logos, photos, business name and locality, to publish to their Social Media followers.

Functionalities include the ability for merchants to add their own message to the Post text before publishing, to allowing the brand partner to publish from their page on their behalf.

For individual Trade Customers, the time it takes to manage engagements with consumers across Social Media and Online Review platforms can make it a low priority, while more established Groups often use multiple fragmented tools to manage Social Media and Online Reviews.
To solve this, the integrated dashboard can also include tools for Trade Customers and Groups to manage their engagements with consumers across both Social Media and Online Review channels in consolidated feeds, where they can create posts, respond to comments and reviews, all from one place.

Individual Trade Customers often find it difficult to identify trends and actionable insights from their engagements with consumers, while more established groups are often challenged to consolidate results from multiple fragmented tools.

The integrated dashboard includes insights for a single location and Group to analyse trends from across their Social Media and Online Review channels including sentiment analysis of brand sponsored advertising and Co-branded organic posts.