Gladcloud and WITH Group Announce Strategic Partnership to Elevate Social Media Advertising in Travel Retail for Global Brands
[Dublin & Geneva, July 2024] – Gladcloud, a leading provider of collaborative social media marketing solutions, and WITH Group, a global leader in digital retail marketing and technology transformation, are pleased to announce a strategic partnership aimed at transforming the way global brands manage and execute their social media advertising campaigns.
This collaboration brings together Gladcloud’s advanced B2B2C social media marketing platform and WITH Group innovative approach to global travel retail strategy, creating a powerful synergy that will empower global brands to enhance their local marketing efforts and amplify customer reach and engagement.
Key Benefits of the Partnership:
- Enhanced Hyperlocal Marketing Capabilities: By integrating Gladcloud’s platform with WITH Group’s tailor-made client solutions, brands can now seamlessly execute programmatically customised social media campaigns across the globe, ensuring a consistent and targeted approach.
- Streamlined Collaboration: Gladcloud’s platform provides effortless collaboration between WITH Group brands, agencies, and local partners, making it easier to coordinate and execute campaigns. This integration will enhance communication, reduce operational complexities, and improve overall campaign efficiency.
- Scalability and Flexibility: The combined solution will offer unparalleled scalability, allowing brands to adapt quickly to changing market conditions and customer demands. This flexibility ensures that brands can maintain a competitive edge in today’s dynamic digital landscape.
“We are excited to partner with Gladcloud to bring a new level of efficiency to social media advertising,” said Vadim Wichman, Managing Director at WITH Group. “This partnership aligns with our mission to empower brands with the tools they need to connect with their audiences in meaningful ways, driving growth and loyalty.”
Keith Curley, CEO of Gladcloud, added, “Collaborating with WITH Group is a natural fit for us. Their expertise in travel retail marketing complements our collaborative platform perfectly. Together, we will deliver a comprehensive solution that meets the evolving needs of global brands.”
About Gladcloud
Gladcloud offers a Collaborative Social Media Marketing platform designed to connect brand budgets and creative assets with the social media pages of their retailer partners. The platform is specifically tailored for brands that sell products or services through large networks of independently owned retail partner locations. Gladcloud’s diverse client base spans multiple sectors, including alcoholic beverages, food delivery, FMCG, and travel retail.
About WITH Group
WITH Group is an International Digital Transformation Partner, boasting diverse and dynamic teams of over 110 talents located in Paris, Madrid, Barcelona, and Geneva.
WITH SHIFT, part of WITH Group and led by Vadim Wichmann, is specialised on Digital Retail Transformation, combining digital expertise with their retail and travel retail understanding, enables them to provide major leaders with cutting-edge solutions.
WITH Group has been working with major leaders in the beauty, luxury, banking and beverage industries for more than 9 years.
For more information about Gladcloud, visit www.gladcloud.io. For more information about WITH SHIFT, visit www.with-shift.com.
