[Los Angeles & Dublin, January 2025] – Virto Commerce, a global leader in B2B e-commerce and marketplace solutions, and Gladcloud, a premier provider of collaborative social media marketing solutions, are excited to announce a strategic partnership designed to enhance their software capabilities. This collaboration will deliver innovative solutions that integrate Virto Commerce’s comprehensive B2B e-commerce and marketplace suite with Gladcloud’s advanced social media marketing platform.
By combining their expertise, Virto Commerce and Gladcloud aim to empower brands to seamlessly connect their e-commerce operations with social media marketing. This integration will enable businesses to maximise their marketing efforts, enhance brand engagement, and foster stronger customer loyalty.
Keith Curley, Co-Founder & CEO at Gladcloud, stated:
“Gladcloud is thrilled to partner with Virto Commerce to provide our clients with access to Virto Commerce’s robust suite of B2B e-commerce and marketplace solutions. Through this collaboration, Virto Commerce clients can leverage the powerful features of the Gladcloud platform, enabling brands to launch campaigns directly from their retail partners’ social media pages at scale (B2B2C). This innovative approach optimises the activation of both paid and organic campaigns, turning retail partners into impactful brand advocates in the most efficient and cost-effective way.
About Virto Commerce
Vitro Commerce, founded in 2011, is a global leader in B2B ecommerce and marketplace solutions, with offices in Los Angeles, Limassol, and Vilnius. Virto Commerce specializes in innovative, highly customizable headless commerce platforms. Our mission is to empower businesses with cutting-edge composable ecommerce solutions through relentless innovation.
Powered by our proprietary Virto Atomic Architecture™ and Virto Cloud, our Commerce Innovation Platform offers unparalleled flexibility, seamless integration, and extensive customization, enabling businesses to create unique, high-performance digital experiences across various industries. Virto Commerce is trusted by industry leaders such as HEINEKEN, Bosch, De Klok Dranken, and Standaard Boekhandel, recognized and featured in industry reports by Gartner, Forrester, McFayden Digital, and IDC.
About Gladcloud
Gladcloud offers a Collaborative Social Media Marketing platform designed to connect brand budgets and creative assets with the social media pages of their retail partners. The platform is specifically tailored for brands that sell products or services through large networks of independently owned retail partner locations. Gladcloud’s diverse client base spans multiple sectors, including alcoholic beverages, food delivery, FMCG and travel retail.
For more information about Gladcloud, visit www.gladcloud.io. For more information about Virto Commerce, visit www.virtocommerce.com.
Media Contacts:
Virto Commerce Media Relations
Sofiko Gvilava
sofiko.gvilava@virtoworks.com
Gladcloud Media Relations
Valerie Burgad
valerieb@gladcloud.io


