[Dublin & Paris, July 2025] – Gladcloud, a leading collaborative social media marketing platform, and Fyre, a pioneer in intelligent point-of-sale marketing technology, have announced a new strategic partnership that will connect digital media activation with in-venue brand presence for alcoholic beverage retailers.
This new alliance merges Gladcloud’s strengths in hyper-localised social media campaigns with Fyre’s innovative capabilities in POS sales reporting. Together, the partnership offers beverage brands a comprehensive marketing solution that delivers consistent consumer engagement from online discovery to on-the-ground purchase.
Having already established strong relationships with major players in the beverage industry, such as The HEINEKEN Company, both organisations are now working together to support brands in enhancing visibility and sales performance through harmonised online campaigns and purchase data.
“We’re excited to partner with Fyre, a company that shares our focus on scalable, data-led marketing,” said Keith Curley, Co-Founder and CEO of Gladcloud. “By uniting our digital capabilities with Fyre’s in-venue POS intelligence, we’re helping brands make smarter marketing choices and deliver measurable sales impact.”
About Fyre
Fyre is transforming how beverage brands and HORECA venues leverage real-time data to drive performance in the out-of-home market. By connecting directly to the tills of over 120,000 hospitality venues across Europe, Fyre provides both brands and outlets with instant access to verified sell-out data, enabling smarter decisions and more effective activations.
Its platform offers:
- 100% verified, real-time POS sales data
- Broad coverage across regions, venue types, and consumption occasions
- AI-powered analytics turning raw receipts into actionable insights
Fyre empowers brands to monitor product performance, optimise campaigns, and measure ROI with precision — while enabling venues to benchmark sales, unlock supplier rewards, and grow profitability through data-driven decisions.
Out-of-home engagement has never been so measurable, targeted, and collaborative.
Learn more: www.fyre.one
About Gladcloud
Gladcloud offers a Collaborative Social Media Marketing platform designed to connect brand budgets and creative assets with the social media pages of their retail partners. The platform is specifically tailored for brands that sell products or services through large networks of independently owned retail partner locations. Gladcloud’s diverse client base spans multiple sectors, including alcoholic beverages, food delivery, FMCG and travel retail.
For more information about Gladcloud, visit www.gladcloud.io
