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For Customer Marketing, Sales & Activation Teams

Grow distribution and sales

As a catalyst to increase overall customer value.

Enhance customer relationships

With Paid and Organic campaign activations that are customised for each Retail partners’ locations.

Drive operational efficiencies

With structured distribution and measurement of brand-safe assets to Retail Partners at scale.

Challenge - Activating at Scale

Solution

Activating campaigns across many Retail partners’ social media pages can be a time-consuming manual process to set up with customised assets. It can also be difficult to get accurate data to measure the impact of the campaign activation as a benchmark against other activity.
Gladcloud enables campaign activation across many Retail partners’ social media pages at scale by connecting Retail partners’ social media pages to a portal where they can easily access and approve Paid and Organic campaigns in a measurable Ready-To-Publish format. Particularly relevant or a product or service that is not available at all Retail Partner locations, such as a New Product launch or innovation.

Challenge - Brand Safety

Solution

Brand assets that are shared via email or Asset libraries can often be misused in a way the is not consistent with brand guidelines. Additionally, there is no method of measuring the impact if / when these assets are shared with the followers of Retail Partners Social Media pages.
By enabling Paid and Organic campaigns in a Ready-To-Publish format, assets can NOT often be misused in a way the is not consistent with brand guidelines for the most effective Through-Channel Customer Marketing
All campaign results are collected and presented to Retail partners and Customer Marketing, Sales & Activation Teams.

Challenge - Retailer Support

Solution

Retail Partners are becoming increasingly aware of the importance of consumer engagement on digital platforms to reach new customers and drive incremental value. There is a growing expectation for assistance from suppliers on how to maximise these opportunities with Digital POS materials.
By providing a branded portal to Retail Partners, suppliers can enhance customer relationships by assisting them with their digital transformation objectives and enabling them to collaborate with brands to drive incremental footfall and revenue by growing distribution and rate of sales.
These opportunities are maximised with customised assets for each Retail partner location.

Challenge

Activating campaigns across many Retail partners’ social media pages can be a time-consuming manual process to set up with customised assets. It can also be difficult to get accurate data to measure the impact of the campaign activation as a benchmark against other activity.

Solution

Gladcloud enables campaign activation across many Retail partners’ social media pages at scale by connecting Retail partners’ social media pages to a portal where they can easily access and approve Paid and Organic campaigns in a measurable Ready-To-Publish format. Particularly relevant or a product or service that is not available at all Retail Partner locations, such as a New Product launch or innovation.

Challenge

Brand assets that are shared via email or Asset libraries can often be misused in a way the is not consistent with brand guidelines. Additionally, there is no method of measuring the impact if / when these assets are shared with the followers of Retail Partners Social Media pages.

Solution

By enabling Paid and Organic campaigns in a Ready-To-Publish format, assets can NOT often be misused in a way the is not consistent with brand guidelines for the most effective Through-Channel Customer Marketing

All campaign results are collected and presented to Retail partners and Customer Marketing, Sales & Activation Teams.

Challenge

Retail Partners are becoming increasingly aware of the importance of consumer engagement on digital platforms to reach new customers and drive incremental value. There is a growing expectation for assistance from suppliers on how to maximise these opportunities with Digital POS materials. 

Solution

By providing a branded portal to Retail Partners, suppliers can enhance customer relationships by assisting them with their digital transformation objectives and enabling them to collaborate with brands to drive incremental footfall and revenue by growing distribution and rate of sales.

These opportunities are maximised with customised assets for each Retail partner location.

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