Compared to generic campaigns published nationally from the brands’ own pages.
For Brands – Digital & Media Teams
Increase Cost Effectiveness
Drive local reach and conversions
By leveraging Social Media channels of Retail Partners at scale.
Improve engagement
With brand-safe assets programmatically customised and hyper-locally targeted for each Retail Partner location.
Challenge
Solution
It can often be expensive to generate reach for National brand campaigns on Social Media from brands’ own pages, and it is not possible for local consumers to identify where products or services are available.
Precision Marketing that delivers significant cost efficiencies in Media Spend can be achieved when compared to generic campaigns published nationally from the brands’ own pages. On average, when campaigns are published hyper-locally from Retail Partners’ pages, it is typically 4x more cost-effective to drive reach and approx. 50% Lower CPCs, when compared to campaigns published nationally from the brands’ own pages on Social Media.
Challenge
National brand campaigns may not resonate as strongly with consumers as the message is generic, leading to reduced engagement.
Solution
Campaigns published hyper-locally from Retail Partners’ pages present significant opportunities to drive local reach and conversions with Calls-To-Action that direct local consumers to a destination relating to specific Retail Partner locations. Examples include: Shop Now, See Menu, Book Now, Order Now, Get Offer, Get Directions etc.
Creative Automation to programmatically generate an unlimited number of versions of a campaign creative that are customised for each Retail Partner location. This relevancy typically amplifies consumer engagement with Higher CTRs and Approx. 25% longer VTRs
Challenge
Due to ad set limitations on Meta, it is not possible for brands to hyper-locally target around Retail Partner locations at large scale.
Solution
With Gladcloud brands can run campaigns for an unlimited number of Retail Partner locations, with Central publishing for large and On-Behalf-Of publishing of campaigns automatically for single locations from their own pages to Locally Activate campaigns on a national scale.
Gladcloud works in tandem with Media Agencies to collaborate in setting up Creative and Campaign Parameters.
Challenge
It can often be expensive to generate reach for National brand campaigns on Social Media from brands’ own pages, and it is not possible for local consumers to identify where products or services are available.
Solution
Precision Marketing that delivers significant cost efficiencies in Media Spend can be achieved when compared to generic campaigns published nationally from the brands’ own pages. On average, when campaigns are published hyper-locally from Retail Partners’ pages, it is typically 4x more cost-effective to drive reach and approx. 50% Lower CPCs, when compared to campaigns published nationally from the brands’ own pages on Social Media.
Challenge
National brand campaigns may not resonate as strongly with consumers as the message is generic, leading to reduced engagement.
Solution
Campaigns published hyper-locally from Retail Partners’ pages present significant opportunities to drive local reach and conversions with Calls-To-Action that direct local consumers to a destination relating to specific Retail Partner locations. Examples include: Shop Now, See Menu, Book Now, Order Now, Get Offer, Get Directions etc.
Creative Automation to programmatically generate an unlimited number of versions of a campaign creative that are customised for each Retail Partner location. This relevancy typically amplifies consumer engagement with Higher CTRs and Approx. 25% longer VTRs
Challenge
Due to ad set limitations on Meta, it is not possible for brands to hyper-locally target around Retail Partner locations at large scale.
Solution
With Gladcloud brands can run campaigns for an unlimited number of Retail Partner locations, with Central publishing for large and On-Behalf-Of publishing of campaigns automatically for single locations from their own pages to Locally Activate campaigns on a national scale.
Gladcloud works in tandem with Media Agencies to collaborate in setting up Creative and Campaign Parameters.
Trusted By...
Trusted By...
Platform Benchmarks
Platform Benchmarks
