FMCG brands have been running local activations with Trade Customers via Social Media in an unstructured way...
Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their Trade Customers’ Social Media pages - Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams
Solutions Overview
FMCG brands have been running local activations with Trade Customers via Social Media in an unstructured way...
Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their Trade Customers’ Social Media pages - Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams
With a focus on generating National reach, FMCG brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.
Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Trade Customers and Groups that are selling their products or services.
With a focus on generating National reach, FMCG brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.
Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Trade Customers and Groups that are selling their products or services.
Branded imagery is often shared with Merchant partners in an unstructured manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure the organic reach that is earned from many Trade Customers publishing these branded images.
Now Co-branded organic Posts can be delivered to Trade Customers in a structured way at scale, so they can easily share to their page followers, with the ability to measure the cumulative earned reach and content being customized to each Trade Customers location.
Branded imagery is often shared with Trade Customers in an unstructured manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure the organic reach that is earned from many Trade Customers publishing these branded images.
Now Co-branded organic Posts can be delivered to Trade Customers in a structured way at scale, so they can easily share to their page followers, with the ability to measure the cumulative earned reach and content being customized to each Trade Customers location.
Now FMCG brands can access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Trade Customers, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.
AI & Machine LearningDigital Offer RedemptionNow FMCG brands can access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Trade Customers, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.
AI & Machine LearningDigital Offer Redemption
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