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FMCG Brands

FMCG brands can activate digital customer marketing campaigns across their portfolio of independent Trade Customers in a more efficient and effective way.

Relevant sectors & products include: Alcoholic Beverages, Professional Cosmetic, Coffee,
High End Pet Food, Jewellery, Fashion brands, Bicycles, Musical Instruments, Cameras, Golf, Tyres / Oil brand, Vapes, DIY

Digital Customer Marketing Infrastructure

FMCG brands have been running local activations with Trade Customers via Social Media in an unstructured way...

Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their Trade Customers’ Social Media pages - Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

Solutions Overview

FMCG brands have been running local activations with Trade Customers via Social Media in an unstructured way...

Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their Trade Customers’ Social Media pages - Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

Platform Page

Brand Advocate Advertising

With a focus on generating National reach, FMCG brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Trade Customers and Groups that are selling their products or services.

 

Brand Advocate Advertising

With a focus on generating National reach, FMCG brands often have no option but to run National Social Media Advertising campaigns from the brand’s pages.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Trade Customers and Groups that are selling their products or services.

Brand Advocate Advertising

Cumulative Earned Reach

Branded imagery is often shared with Merchant partners in an unstructured manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure the organic reach that is earned from many Trade Customers publishing these branded images.

Now Co-branded organic Posts can be delivered to Trade Customers in a structured way at scale, so they can easily share to their page followers, with the ability to measure the cumulative earned reach and content being customized to each Trade Customers location.

Cumulative Earned Reach

Branded imagery is often shared with Trade Customers in an unstructured manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure the organic reach that is earned from many Trade Customers publishing these branded images.

Now Co-branded organic Posts can be delivered to Trade Customers in a structured way at scale, so they can easily share to their page followers, with the ability to measure the cumulative earned reach and content being customized to each Trade Customers location.

 

Cumulative Earned Reach

Analysis of Advocate activity

Now FMCG brands can access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Trade Customers, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

Now FMCG brands can access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected Trade Customers, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

Trusted By:

June 30, 2021 in News

Diageo Launches Free Social Media Marketing Tool to Support Pubs and Bars, developed by Gladcloud

Gladcloud has deployed its proprietary Collaborative Social Media Marketing Platform across multiple markets in partnership with Diageo. “We are delighted to be working with Diageo to support their On-Trade customers…
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“We are harnessing years of marketing expertise from our global brands and packaging it up, so pubs and bars can build their social media offering and drive footfall into venues.”

Jimmy Klein, Global Digital Innovation Manager at Diageo.

Platform Features