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Customer Marketing & Activation Teams

A digital customer marketing infrastructure to automate the processes for activating digital campaigns at scale

Increased Efficiencies

Advertising and Promotional budgets are often deployed via boosting posts for Trade Customers in an unstructured manner.

A more efficient and cost-effective allocation of Customer Marketing spend can be achieved by having a system in place that connects with Brand and Shopper teams, as well as colleagues in Field Sales.

Brand Advocate Advertising

Advertising and Promotional budgets are often deployed via boosting posts for Trade Customers in an unstructured manner.

A more efficient and cost-effective allocation of Customer Marketing spend can be achieved by having a system in place that connects with Brand and Shopper teams, as well as colleagues in Field Sales.

Brand Advocate Advertising

Cumulative Earned Reach

Branded imagery is often shared with Trade Customers in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure that organic reach that is earned from many Trade Customers publishing these generic branded images.

Now they can set up Co-branded organic posts to be shared with the page followers of their Trade Customers portfolio, with content that is customized to each Trade Customers location, and the ability to measure the cumulative earned reach.

Cumulative Earned Reach

Branded imagery is often shared with Trade Customers in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure that organic reach that is earned from many Trade Customers publishing these generic branded images.

Now they can set up Co-branded organic posts to be shared with the page followers of their Trade Customers portfolio, with content that is customized to each Trade Customers location, and the ability to measure the cumulative earned reach.

Cumulative Earned Reach

Digital Offer Campaigns

It can often be challenging to activate Digital Offer campaigns at large numbers of Trade Customers locations, due to the logistics involved in distributing redemption codes at scale, and ensuring redemption mechanics are in place.

Now, the Call-to-Action from Social Media Advertising published from the page of a Trade Customers can present a Digital Offer code to consumers, which can be redeemed in store / On-premise via multiple easy-to-use mechanics.

Digital Offer Redemption

It can often be challenging to activate Digital Offer campaigns at large numbers of Trade Customers locations, due to the logistics involved in distributing redemption codes at scale, and ensuring redemption mechanics are in place.

Now, the Call-to-Action from Social Media Advertising published from the page of a Trade Customers can present a Digital Offer code to consumers, which can be redeemed in store / On-premise via multiple easy-to-use mechanics.

Digital Offer Redemption

Platform Features

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June 30, 2021 in News

Diageo Launches Free Social Media Marketing Tool to Support Pubs and Bars, developed by Gladcloud

Gladcloud has deployed its proprietary Collaborative Social Media Marketing Platform across multiple markets in partnership with Diageo. “We are delighted to be working with Diageo to support their On-Trade customers…
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