Advertising and Promotional budgets are often deployed via boosting posts for Merchant partners in an unstructured manner.

A more efficient and cost-effective allocation of Customer Marketing spend can be achieved by having a system in place that connects with Brand and Shopper teams, as well as colleagues in Field Sales.

Branded imagery is often shared with Merchant partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Merchant partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many Merchants publishing these generic branded images.

Now they can set up Co-branded organic posts to be shared with the page followers of their Merchant partner portfolio, with content that is customized to each Merchant partner location, and the ability to measure the cumulative earned reach.

It can often be challenging to activate Digital Offer campaigns at large numbers of Merchant partner locations, due to the logistics involved in distributing redemption codes at scale, and ensuring redemption mechanics are in place.

Now, the Call-to-Action from Social Media Advertising published from the page of a merchant partner can present a Digital Offer code to consumers, which can be redeemed in store / On-premise via multiple easy-to-use mechanics.