Branded imagery is often shared with Merchant partners in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Merchant partners’ Social Media pages, but there is no way to measure that organic reach that is earned from many Merchants publishing these branded images.

Now they can set up Co-branded organic Posts to be shared with the page followers of their Merchant partner portfolio, with content customized to each Merchant partner location, and the ability to measure the cumulative earned reach.

Co-marketing with specific Merchant Partners can be prohibitive due to the time it takes to manually adapt Advertising assets for each Merchant partner location, so now internal or external creative teams can develop a template that pulls in the Display Name, locality, logos and imagery for Merchant partner locations at scale, as provided by the Merchant themselves.

Brands can now access a rich set of quantitative and qualitative data relating to the results of Organic Social Media activity across the pages of selected Merchant partners, including sentiment analysis of comments on Co-branded Posts, published to the followers of a Merchant partners’ pages with mentions of competitor brands and the associated sentiment.