Branded imagery is often shared with Trade Customers in an ad hoc manner via email or messaging apps and is requested to be shared to the followers of Trade Customers’ Social Media pages, but there is no way to measure that organic reach that is earned from many Trade Customers publishing these branded images.

Now they can set up Co-branded organic Posts to be shared with the page followers of their Trade Customer portfolio, with content customized to each Trade Customer location, and the ability to measure the cumulative earned reach.

Co-marketing with specific Trade Customers can be prohibitive due to the time it takes to manually adapt Advertising assets for each Trade Customer location, so now internal or external creative teams can develop a template that pulls in the Display Name, locality, logos and imagery for Trade Customer locations at scale, as provided by the Trade Customer themselves.

Brands can now access a rich set of quantitative and qualitative data relating to the results of Organic Social Media activity across the pages of selected Trade Customers, including sentiment analysis of comments on Co-branded Posts, published to the followers of a Trade Customers’ pages with mentions of competitor brands and the associated sentiment.