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Multi-Brand Convenience Retail

Convenience Retail franchises can empower the brands whose products are sold across their network of independent franchisee stores with tools to activate digital customer marketing campaigns. in a more efficient and effective way.

Digital Customer Marketing Infrastructure

Convenience Retail franchises currently plan local activations with the brands whose products are sold across their network of independent franchisee stores, but the brand teams don’t currently have a means to provide customised, Co-branded Social Media Posts and Sponsored Advertising to these independent franchisee stores.

Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their franchisee’s Social Media pages – Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

 

Solutions Overview

Convenience Retail franchises currently plan local activations with the brands whose products are sold across their network of independent franchisee stores, but the brand teams don’t currently have a means to provide customised, Co-branded Social Media Posts and Sponsored Advertising to these independent franchisee stores.

Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their franchisee’s Social Media pages – Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

 

Solutions Overview

Brand Advocate Advertising

Brands that are sold across independent Convenience Retail Franchisee stores have focussed on generating National reach, because they have had no options to activate at scale across the Social Media pages of these independent franchisee stores.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of their independent franchisee partners via an integrated dashboard

Brand Advocate Advertising

Brands that are sold across independent Convenience Retail Franchisee stores have focussed on generating National reach, because they have had no options to activate at scale across the Social Media pages of these independent franchisee stores.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of their independent franchisee partners via an integrated dashboard

Brand Advocate Advertising

Cumulative Earned Reach

Branded imagery is often shared with franchisee partners in an unstructured manner via email or messaging apps and is requested to be shared to the followers of franchisee partners’ Social Media pages, but there is no way to measure the organic reach that is earned from many franchisees publishing these branded images.

Brands that are sold across independent Convenience Retail Franchisee stores can now set up Co-branded organic Posts to be shared with the page followers of their franchisee partner portfolio, with content customised to each franchisee partner location, and the ability to measure the cumulative earned reach.

Cumulative Earned Reach

Branded imagery is often shared with franchisee partners in an unstructured manner via email or messaging apps and is requested to be shared to the followers of franchisee partners’ Social Media pages, but there is no way to measure the organic reach that is earned from many franchisees publishing these branded images.

Brands that are sold across independent Convenience Retail Franchisee stores can now set up Co-branded organic Posts to be shared with the page followers of their franchisee partner portfolio, with content customised to each franchisee partner location, and the ability to measure the cumulative earned reach.

Cumulative Earned Reach

Analysis of Advocate activity

Franchised brands can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected franchisee partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

Franchised brands can now access a rich set of quantitative and qualitative data relating to the results of Paid and Organic Social Media activity across the pages of selected franchisee partners, including sentiment analysis of comments on Co-branded Posts and Advertising, and the sentiment of mentions for competitor brands on Trade Customers’ Social Media pages.

AI & Machine LearningDigital Offer Redemption

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