Convenience Retail franchises currently plan local activations with the brands whose products are sold across their network of independent franchisee stores, but the brand teams don’t currently have a means to provide customised, Co-branded Social Media Posts and Sponsored Advertising to these independent franchisee stores.

Now, they can utilise a platform with specific solutions for each of the relevant stakeholders involved in running Digital Customer Marketing campaigns at scale across their franchisee’s Social Media pages – Trade Customers & Groups, Brand or Shopper Teams, Customer Marketing or Activation Teams, Account Mgmt. Teams, Paid Social Teams and Creative Teams

Branded imagery is often shared with franchisee partners in an unstructured manner via email or messaging apps and is requested to be shared to the followers of franchisee partners’ Social Media pages, but there is no way to measure the organic reach that is earned from many franchisees publishing these branded images.

Brands that are sold across independent Convenience Retail Franchisee stores can now set up Co-branded organic Posts to be shared with the page followers of their franchisee partner portfolio, with content customised to each franchisee partner location, and the ability to measure the cumulative earned reach.