Collaborative Brand Advertising
Brands can now activate digital customer marketing campaigns across their network of independent Trade Customers in a more structured way.
Social Media Advertising from a Local Business Page is up to 4 times more cost effective than publishing nationally from a Brand’s page.

Engaging Trade Customers
Advertising and Promotional budgets are often deployed via boosting Posts for Trade Customers on an unstructured manner.
Now internal Teams or external Agencies can set up Social Media Advertising campaigns for a brand’s independent Trade Customers at scale, with the ability to allocate budget based to specific segments, based upon the commercial performance of each outlet.
Trade Customers & Groups

Advertising and Promotional budgets are often deployed via boosting Posts for Trade Customers on an unstructured manner.
Now internal Teams or external Agencies can set up Social Media Advertising campaigns for a brand’s independent Trade Customers at scale, with the ability to allocate budget based to specific segments, based upon the commercial performance of each outlet.
Trade Customers & GroupsTargeting Local Audiences
The functionality of native Social Media platforms is limited in how they empower brands to target local audiences for locations which they do not own.
Internal Teams or external Agencies can now set up Social Media Advertising campaigns that targets local audiences around a brand’s independent Trade Customers at scale, based on whether the location is Urban, Suburban or Rural.
Paid Social teamsThe functionality of native Social Media platforms is limited in how it empower brands to target local audiences for locations which they do not own.
Internal Teams or external Agencies can now set up Social Media Advertising campaigns that targets local audiences around a brand’s independent Trade Customers at scale, based on whether the location is Urban, Suburban or Rural.
Paid Social teamsAnalysis of Advocate Activity
Brands can now access a rich set of data relating to the results of Paid Social Media activity across the pages of selected Trade Customers, including Brand-led footfall, Bookings, Orders and Digital Offer Redemptions at affiliated Trade Customer locations at scale.
Deeper analysis available includes sentiment analysis of comments on Advertising published from Trade Customers’ pages with mentions of competitor brands and the associated sentiment.
AI & Machine LearningDigital Offer RedemptionBrands can now access a rich set of data relating to the results of Paid Social Media activity across the pages of selected Trade Customers, including Brand-led footfall, Bookings, Orders and Digital Offer Redemptions at affiliated Trade Customer locations at scale.
Deeper analysis available includes sentiment analysis of comments on Advertising published from Trade Customers’ pages with mentions of competitor brands and the associated sentiment.
AI & Machine LearningDigital Offer Redemption“81% of businesses prefer video marketing on Facebook” and “videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels.”
(HubSpot, 2020)