Campaign Management & Creative Automation

For Digital & Media Teams to set up campaign activations at scale with brand Social Media assets, uniquely customised for each location, funded by brands and published from Retail Partners’ channels.

Target Unlimited Locations

Allows targeting around an unlimited number of Retail Partner locations

Location-based Objectives

Calls-To-Action that direct local consumers to the most relevant destination

Uniquely Customised Assets

Programmatically generate an unlimited number of versions of a campaign creative

Data-driven Spend Allocation

Allocate Customer Marketing based on the commercial performance

Publishing at Scale

For Single locations, Groups and Chains

Dedicated Managed Service

A team of ad operations experts are on hand

Target Unlimited Locations

Due to ad set limitations on Meta, it is not possible for brands to hyper-locally target around Retail Partner locations at large scale.

Gladcloud’s integration with each Retail Partners Social Media channels removes this limitation and allows targeting around an unlimited number of Retail Partner locations.

Location-based Campaign Objectives

Campaigns published hyper-locally from Retail Partners’ pages present significant opportunities to drive local awareness and conversions with Calls-To-Action that direct local consumers to the most relevant destination for each specific Retail Partners’ location.

Examples include: Shop Now, See Menu, Book Now, Order Now, Get Offer, Get Directions.

Uniquely Customised Assets

Creative Automation to programmatically generate an unlimited number of versions of a campaign creative that are uniquely customised for each Retail Partner location.

Customised elements include: Post Text, Insert Logos, Location Photos (Food, Treatments, Terrace etc), Display Name, Locality / Neighbourhood

Increased relevancy for local audiences typically amplifies consumer engagement with Higher CTRs and Approx. 25% longer VTRs.

Data-driven Spend Allocation

Brands can allocate variable Customer Marketing spend to specific segments of Retail Partners for the same campaign. Most brands would allocate Customer Marketing based on the commercial performance of Retail Partner location EG Gold, Silver, Bronze.

Publishing at Scale

The Gladcloud platform is fully integrated with Facebook and Instagram APIs for campaign activation across unlimited Retail partners’ social media pages Publishing at scale.

On-Behalf-of publishing for Single locations & Small Groups

Retail Partners opt-in to the On-Behalf-of publishing feature which enables advertising campaigns to be published automatically from their own pages for selected brands.

Central publishing for large Groups and Chains

Retail Partners with many locations can review and publish uniquely customised advertising campaigns for All of their locations in one click. Support for multiple configurations of Group Pages on Meta, including Store locations with Child pages, multiple locations with a single shared page or separate pages for each location.

Dedicated Managed Service

A team of ad operations experts are on hand to work with Brands, Creative and Media agencies/departments to set up campaigns with the appropriate customisation of assets and targeting of campaigns to specific Retail Partner locations and their relevant local consumers.