With a focus on generating National reach, Brand or Shopper Teams often have no option but to run National Social Media Advertising campaigns from their brand’s pages.

Now they are empowered with an infrastructure to achieve more cost-effective reach for National Social Media Advertising campaigns that can be activated locally from the Social Media pages of the Trade Customers and Groups that are selling their products or services.

The Trade Customers and Groups that are selling a brands’ products may often share imagery to their Social Media followers to inform them that this brand is available at their location(s), however ‘Brand and Shopper Teams’ have no way to measure the reach that is achieved from this activity across a large number of Merchant partner locations.

Now they can measure the cumulative earned reach for Co-branded organic posts shared to page followers of their Merchant partner locations at scale.

With a focus on National reach, ‘Brand and Shopper Teams’ often perform Social Listening across their own Social Media Pages, but they don’t have the ability to listen to consumers engaging with the Social Media Pages of the large number of Trade Customers locations that sell their products or services.

Now they can view trends from across the Social Media and Review channels of Trade Customers at scale, including sentiment analysis of comments on brand sponsored advertising and Co-branded organic posts, published from Merchant partners’ pages with mentions of competitor brands and the associated sentiment.