Advertising and Promotional budgets are often deployed via boosting Posts for Merchant partners on an unstructured manner.

Now internal Teams or external Agencies can set up Social Media Advertising campaigns for a brand’s independent Merchant partners at scale, with the ability to allocate budget based to specific segments, based upon the commercial performance of each outlet.

The functionality of native Social Media platforms is limited in how they empower brands to target local audiences for locations which they do not own.

Internal Teams or external Agencies can now set up Social Media Advertising campaigns that targets local audiences around a brand’s independent Merchant partners at scale, based on whether the location is Urban, Suburban or Rural.

Brand Advertising with Merchant Partners can be prohibitive due to the time it takes to manually adapt Advertising assets for each Merchant partner location, so now internal or external creative teams can develop a template that pulls in the Display Name, Locality, Logos and Imagery for Merchant partner locations at scale.

“51% of digital marketers say that personalization is their number one priority and 63% of marketers say data driven personalization is the most difficult online tactic to execute. (SproutSocial, 2021)

Brands can now access a rich set of data relating to the results of Paid Social Media activity across the pages of selected Merchant partners, including Brand-led footfall, Bookings, Orders and Digital Offer Redemptions at affiliated merchant locations at scale.

Deeper analysis available includes sentiment analysis of comments on Advertising published from Merchant partners’ pages with mentions of competitor brands and the associated sentiment.