Brands that sell their products or services through networks of independently owned Trade Customers don’t currently have the ability to ‘Social Listen’ for mentions of their brands across a large number of Social Media Pages that the don’t own.

Now they have access to insights across their Trade Customers’ Social Media pages at scale for mentions of their brands and their competitors with the ability to analyse the associated sentiment.

As a Microsoft Azure partner, Gladcloud's platform combines Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) to analyse customer reactions across Trade Customers’ Social Media & Review pages.

This identifies keywords and phrases that are important to the brand and Trade Customers in specific sectors, including sentiment analysis of comments on Co-branded Posts, published to the followers of a Trade Customers’ Social Media pages along with the sentiment of mentions for competitor brands.

These keywords and the associated sentiments are analysed across the many Trade Customers’ Social Media & Review pages using Microsoft Cognitive Services to highlight key trends that results in actionable insights that are provided to the specific Trade Customer and the respective stakeholder within the Brand.

EG. ‘A bad pint at the Corner bar’ or ‘Food was cold when delivered from the bistro’...