It can often be a challenge for Field sales teams to manage the products stocked at their portfolio of Trade Customers with Advertising and Promotional activity, especially when working with a 3rd party distributor.

Now they have system to control the brands for which Advertising and Promotional activity is provided across their Trade Customers portfolio.

Teams in the field are often challenged to continually monitor the Social Media and Review channels of Trade Customers portfolios for mentions of their brand and competitor activity.

Now they can view trends from across the Social Media and Review channels of Trade Customers at scale, including sentiment analysis of comments on brand sponsored advertising and Co-branded organic posts, published from Trade Customers’ pages with mentions of competitor brands and the associated sentiment.

National and Regional managers don’t currently have a way to track the KPIs of their field sales teams relating to the Advertising and Promotional activity across the Social Media channels of their Trade Customers portfolios.

Now, the managers of Field Sales teams can view the results of Advertising and Promotional activity across all the members of their team, as well as an analysis of competitor brand activity across the Social Media pages of Trade Customers portfolio of their region or country.